Want someone else to pay your mortgage? Just paint an ad over the entire front of your house - 8th Apr 2011

If you feel the front of your house needs a makeover but you’re really struggling to keep up with the mortgage, then it might be worth contacting this company.

California-based Adzookie says it will pay a homeowner’s mortgage every month if they agree to turn their house into a massive billboard for the start-up advertising firm.

The company received more than 1,000 applications in the offer’s first day - including one from a church - and intends to paint its logo and social media icons on buildings.

‘It really blew my mind,’ Adzookie CEO Romeo Mendoza told CNN Money. ‘I knew the economy was tough, but it's sad to see how many homeowners are really struggling.

‘Promoting our business in a way that's outrageous and fun just make sense.’ Mr Mendoza claims to have got the idea when driving his daughter home from school.

‘I saw signs outside homes saying ‘bank-owned’ and suddenly I felt for the families I imagined lived there,’ he said.

‘I was trying really hard to think of ways to help - then it hit me. Our company buys advertising all the time. We could buy ad space on their house and pay them for it.’

Adzookie said it will pay the house owner's mortgage each month for as long as the home stays painted, and the house must be painted for at least three months. Read More