Blue Cross Blue Shield of Minnesota’s campaign “Let me see you move” is now on display at Mall of America. St. Paul’s Scott Jorgenson, the “Human Doing” is spending a month in a glass apartment in an attempt to show us all how to live a healthier life. For 30 days and nights he’ll be under the watchful eyes of thousands of people on-line and hundreds right outside his door.
“When they spoke to me about the Do Campaign, it’s that nobody moves anymore. I was living proof I didn’t think of myself as lazy,” Scott said.
Three to five times a day Scott will exercise. Through Facebook and Twitter, online followers vote on precisely what he will have to do for a minimum of 10 minutes.
“When the time comes, whichever activity has the most votes he comes out and does it,” Dr. Marc Manly, chief prevention officer at Blue Cross Blue Shield of Minnesota, said.
Dr. Manly added that he’s already seeing a major shift in Jorgenson’s lifestyle.
“He’s also doing other things that aren’t even on the list. He’s taking walks around the mall, he’s doing some special activities. So he’s an active guy now and that’s a big change from just four days ago.” (read more)
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