Rich Richard Branson says: "Recession? Get over it, and start making more of new opportunities"

Now is the time for young, enthusiastic and nimble companies to set up and thrive, writes Sir Richard Branson.

Building a dynamic entrepreneurial culture is one of the key characteristics of a healthy economy. A society which encourages new business and recognises the importance of start-ups and small firms will be successful on the global stage.

Today sees the launch of StartUp Britain, a new campaign by entrepreneurs for entrepreneurs, aimed at celebrating, inspiring and accelerating enterprise in the UK.

It has already gained the support of established entrepreneurs, big business and the full backing of the Prime Minister and Government. We must not stop there, as firing up a new generation of entrepreneurs will be a crucial part of our recovery and essential for creating sustainable growth in Britain over the next decade and beyond.

Start-ups and small firms are the engine of the economy and account for nearly 60pc of private sector jobs. To allow them to flourish, we must ensure we create an economy where it is easier for new companies and innovations to develop.

Frustratingly for those looking for an easy answer or formula to securing entrepreneurial growth, there isn't one. Governments can make it simpler for people to do business; banks can make it easier for companies to access money and regulators can ensure competition is encouraged. (read more)